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If you listened closely on Dec. On that day, Facebook opened up its live streaming feature, Facebook Live, to the public. Video content is more popular than ever before. However, the trend that has social media marketing professionals jumping out of their seats is live video streaming.
As many marketers have already built their Facebook business and implemented Facebook marketing strategies, Facebook Live seems like a natural way to give live streaming video a go. Grab your phone or the phone you use for social media marketing and open the Facebook app. Log in to your Facebook .
If your username is something you created 10 years ago and you want to update it before you go live, the good news is it's easy and fast! Here's how to change your Facebook username. You can also go live from your own Facebook profile or business. This one is a no-brainer, though. Well, not entirely. While the video you create is obviously critical, it only matters if people are watching it. That means you need a compelling description that will draw viewers in and make them want to watch. Your description should clearly offer the value your video will provide, while leaving out enough details to spark curiosity.
To do this, click on the ellipsis button in the bottom right corner. Click on Audience Restrictions. Be sure to change the Location Rule tab depending on which option you select!
Follow steps one and two the same way as if you were posting from a business. Then, use the following instructions to change your privacy settings. Facebook offers various filters, lenses, and the ability to draw or write on your live streaming videos. In the top image, you can see that the filter covers the entire screen with a colorful overlay. Something like this could distract your viewers from your main subject. On the other hand, the middle filter acts more as a frame. The image on the bottom shows how you can write on your screen. As you can see, the drawing will remain as an overlay throughout your video, so take my example as a what not to do.
Once you do this, you are live! Your video will begin to appear in your own feed, and the feeds of your audience members. Facebook Live streams can be up to 90 minutes long. While you may not want to use an hour and a half of your day to interact with your Facebook audience, keep one thing in mind — the longer you live stream, the greater the chance that somebody stumbles upon your video and watches it! Be sure to interact with your viewers throughout the live stream.
You can respond to questions and comments in real-time, so take advantage of this feature! From there, you can post the video to your profile or delete it. You just filmed your first Facebook Live video! As a quick refresher, live streaming is the broadcasting of a real-time video to your audience through the Internet. Because of that, live streaming has become incredibly popular among millennials which, in turn, makes it an exciting opportunity for marketers.
Live streaming has become an increasingly popular method to unveil new products, debut recent initiatives, or cover events in real-time. Various social media platforms have recognized the opportunity and jumped on the live streaming train. Livestream, an app exclusively to broadcast and watch live events, was founded in and boasts more than 40 million viewers every month.
Periscope, another live streaming app, was founded in and acquired by Twitter before the product had even been launched to the public. Facebook Live followed shortly after in Apriland Instagram followed shortly after, launching Instagram Live in November In recent years, live streaming has soared in popularity. For marketers, Facebook live is a fun and easy way to interact with audiences through video. Statistically, live streaming is more appealing to audiences, with 80 percent of people preferring a live video over a traditional blog post.
Live streaming is just one of many ways Facebook allows its users to communicate with an audience and receive feedback. In addition to sharing video footage in real-time, Facebook also lets users create polls to share with their communities. Creating a Facebook poll is a great way to reach out to your network and gather their thoughts or opinions for free. With a poll, you can ask your network anything and crowdsource a response to your trickiest questions. If you're interested in making a Facebook poll but aren't sure how, check out our content on how to create a poll on Facebook. This post uses helpful visuals to take you through the process of creating a poll one step at a time.
When it was originally launched in Aprilit was only available to a select few major brand and celebrity s. However, it opened up to the public on iOS and Android on Dec. Like live television, this means that the viewer is watching it as it happenslike a one-way Skype call. Facebook Live is especially interactive compared to other live streaming services. The reactions will show up in real time as the viewers use them. Facebook Live also boasts a variety of fun features and opportunities for marketing professionals to take advantage of. Remember that if you ever feel as though you or your company's information is being compromised, the best course of action is to change your Facebook password.
For help on figuring out how to do so, head to our article on changing your Facebook password. While there are plenty of live streaming platforms out there, Facebook Live offers a variety of exciting features that are unique to Facebook Live. By leveraging the following features, you can ensure you're getting the most out of your live streaming experience! A lot of Facebook users — both marketers and users alike — leverage Facebook Groups and Events for their businesses and personal needs.
With a private Facebook group or event, you can live stream to just the Facebook users in that group or who RSVP'd to that event. Facebook Live already creates a sense of urgency. Now, you can use it to create a sense of exclusivity. Encourage your audience to a certain user group with the promise of an exclusive Facebook live stream, and voila! Facebook Live boasts various opportunities for fun and lighthearted interactions with your viewers.
Because these reactions appear in real time, both the broadcasters and audience can see how others are reacting. Users can also comment on videos as it play, giving broadcasters the ability to respond and interact while streaming. Users want to be heard and recognized, so interacting with these comments is a simple way to start building relationships with your audience members. Facebook Live makes it easy for viewers to discover new content.
Facebook users can discover new content through two main methods. The first of which is something you can easily incorporate into the script of your live stream. Audience members already watching your live stream are able to send an invitation to friends inviting them to watch, without ever navigating away from your video! To take advantage of this method, you can consider asking current viewers to share with their networks. Through this feature, Facebook users will regularly be discovering new brands and their content. For more best practices on all things Facebook, be sure to check out our ultimate guide to Facebook marketing.
Born and raised in the Chicago area, her brief stint in Ohio University of Dayton gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer thanWhile not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. Social Media. Explore Topics Expand your knowledge. Curated Content Your time is valuable. G2 Community Guest Contributor Network.
Sales Tech All Topics. Subscribe and never miss a post. G2 Community Interested in engaging with the team at G2? How to go live on Facebook Go to your Facebook News Feed and press the Live option the camcorder icon Write a video description Select a privacy setting by tapping the ellipsis in the bottom right corner and opening up Audience Restrictions Add a Facebook Live filter, lens, or doodle Press the "Start Live Video" button.
Claire Brenner. Recommended Articles. Never miss a post. Subscribe to keep your fingers on the tech pulse. Related: Check out three easy ways to take back your Facebook News Feed. Tip: Ready to take things to the next step? Learn how to use Facebook's 3D photo option!Looking for a regular fb
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